bul. Tzar Boris III 7A, Office 9, Sofia 1618, Bulgariа
+359 898 52 52 15 info@ayan.bg

About Us

“AYAN® strives to make natural cosmetic products while making sure that the best qualities of each ingredient are combined for the most efficient and nourishing results. Because natural cosmetic is the “new” food for our skin and hair.”

YANA – Founder and Chief Creative of AYAN®


Yana – Founder and Chief Creative of AYAN®
AYAN® was born through playing with the letters of my name YANA and I was very surprised thereafter to find out the meaning of AYAN® as the Father of light. Then suddenly everything falls into the right place. AYAN® is willing to spread out and around light, the light to bring new understanding about the way we treat our skin and hair, to appreciate the nature’s gifts and to add awareness of the environmentally-friendly practices, that is adopted by the consumers and the beauty products companies. I am very passionate about starting lavender farming years ago and now fully living my dream to have own natural and organic skincare cosmetic brand. For 7 years ago I cultivated step by step own organic lavender farm in the Valley of the Thracian Kings situated in South Bulgaria. In the first years the lavender fields took my all energy and focus, but gradually I had more time to dedicate myself to develop own organic cosmetic brand. Now I am very enthusiastic to create new recipes for new cosmetic products with absolute healthiest, purest, most nourishing formulas. I love to be inventive and have the openness to learn new things about every life area. My favorite quote is that without having discipline, focus and inner joy, we cannot accomplish anything meaningful. Now reading about my story I challenge you to rethink your daily beauty routine. Take your time, review and examine the ingredients of the skin and hair products you use and search for information about their characteristics. Unhappily the most commonly used brands and easily accessed goods consist of health and nature damaging ingredients. You can also use our no ingredients list, where we have summarized the most important facts about the harmful ingredients. If you find ingredients linked to health and environmental issues then I very wholeheartedly appeal for rethinking the way you choose cosmetic products and make your health a top priority. I welcome you to try out any of our products and make more informed choices in the future. Find wholeness in the simplicity of life and overall well-being. For me, it is a true joy to create happiness and healthfulness for AYAN® clients.

Lavender Farm

The lavender fields are located in the Valley of the Thracian Kings situated in South Bulgaria. During the last 40 years, they were not cultivated and used only for livestock grazing from the nearby villages. The hilly location and south facing allow the sunshine to reach and provide the needed warmth for the plants. The soil has an ideal pH level and is deeply permeable. In 2011 we have gradually begun planting biological lavender from specially selected varieties. We choose sustainable practices whenever possible and we use the latest and most effective methods in agricultural operations practices to cultivate our plants in an all-natural environment. In the soil are incorporated only pure biological fertilizers. All treatments, which are carried out are sparing not only to the crop itself but also to the soil. Weed control is brought by permanent machining operations that do not allow grassing. The lavender flowers are picked only on warm and quiet days when the plants contain most oil and this is another prerequisite for quality of the oil. We believe in the benefits of the natural products and therefore our lavender oil is 100% organic and certified.

Philosophy, Mission and Vision

PHILOSOPHY: AYAN® believes in “charm and loveliness within” as a natural flow from a deep sense of inner balance, conscious choices in every life area and about building connections with nature, family, friends and ourselves and also to create true meaning in life.

MISSION: AYAN® is a Bulgarian brand for high-performance natural cosmetic line, caring for people’s health and bringing inspiration to change the way people think about ingredients, strongly respecting the environment for more sustainable and more ethical beauty industry. AYAN® is giving a momentum to positive change now and in the future through a deep understanding of what we put on our skin as much important as what we are eating. Natural care routines are foundations of a healthy body, mind and soul.

VISION: AYAN® aims to inspire behavioral change which is linked with no compromise on the safety of a product we use, more knowledge and awareness for chemical and synthetic ingredients, the intention for happier illness free life and reaching your fullest potential every day.


Our certified organic ingredients are from high quality, natural, safe and ecologically friendly. As a result, our products are free from parabens, preservatives, artificial colors and fragrances, mineral oils, petroleum products, paraffin or any other chemical agents that can harm man’s health or nature. There is a lot of misinformation and confusing labeling regarding the INCI (International Nomenclature of Cosmetic Ingredients) on the cosmetic labels. AYAN® is proud to be different, making truly natural skincare products with comprehensive ingredient lists and honestly cosmetic labeling.


AYAN® PRODUCT QUALITY COMMITMENT is a promise to never use aggressive ingredients, fillers, thickeners, harmful preservatives, genetically-modified and animal-derived ingredients, synthetic chemicals and fragrances or colorants. AYAN® products are 100% natural and chemical free and aim to stimulate the body’s self-balancing processes to achieve a natural health. We use certified organic ingredients whenever possible, which are ethically sourced and good traceable. AYAN® skincare products are free from anything that would dilute the nutrient-rich and skin-enhancing benefits of the plant-based ingredients.

SIMPLICITY: We like to embrace the simplicity by combining only several ingredients in which integrity they give the best results for the purposes of our products. And this is the reason why our formulas are with minimal ingredients for maximum synergy. We believe that less, but using the very best, really is more.

FRESH COSMETIC IN YOUR HANDS: AYAN® products are made fresh and in small batches in a certified laboratory to preserve their active botanical properties and the processing methods ensure that the active vital life force of the plant is not destroyed by heat or over-processing.